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Web Site Design
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Web Site Design
Why have a web site?
A web site is an invaluable tool and, in some businesses, an
essential one, for advertising your products or services. Why?
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Extremely cost-effective
compared with advertising in other media - available worldwide 24/7
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Can contain more information and photographs than
printed adverts, having greater impact.
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Easily updated with new products, prices, photos and
information
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Functions as an on-line brochure
and can be downloadable by customers, saving you
printing/faxing costs and time
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Can have a facility for
customers to purchase on-line, saving showroom space/sales staff
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Can include payment facilities
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Accommodation and other tourism sites can have on-line booking forms.
What goes into web site design?
There is a much more to a site than a visually stunning presence on the
internet.
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It must work for you, not the web site designer.
It
must sell your product/service rather than the webmaster's virtuosity
as a graphic designer
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It should be appropriately attractive.
For example, if you have
some ordinary holiday flats your site should not give the
impression that guests will be staying in Buckingham Palace as this will
either deter potential customers from considering it or
result in disappointment if they do. The reverse also applies!
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It should present your product attractively, honestly, with useful
information and be easy to use. Any
site that requires advanced computer literacy to explore is usually counter-productive.
What does a site need to be effective?
There is a vast number of sites on the net and any one of them is like a
needle in a haystack. If your site can not be found then it will serve no
purpose. There are some essentials for an effective site; it needs
to be:
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Optimised. Read more about
search engine optimisation.
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Submitted to the search engines. Obvious but true -
it is amazing how many sites have not been. Read more about
Search Engine Submission.
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Linked to other suitable sites. Some search engines
factor in the number of incoming links as a measure of the site's popularity
which, in turn, influences to some extent search engine rankings.
To get a link you must expect to give a link
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Marketed. It is an opportunity
wasted to have printed matter
without mentioning your website address. Most marketing methods belong in the field of marketing but your
web site designer can advise you with regard to how to market your site suitably on the internet
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Your webmaster must have an ongoing relationship with you so as to
provide maintenance for your site to keep it fresh and up to date.
What does WebAdz Designs bring to web site design?
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WebAdz Designs has been in business since 2002 and has designed and
maintained many web sites in a wide variety of fields.
These sites range from one page "sub-domain" sites (not normally recommended
but of value in niche markets) to large business sites with multiple client
ordering systems
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Visit our "Portfolio"
page to get an idea of the breadth of our experience. You will see
that we cater for all sorts - a "humble" client does not take second place
to a "grand" client
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We strive to build an ongoing relationship with our clients
and the fact that most of our web sites have come from
recommendations from satisfied clients speaks for itself.
What standard services does
WebAdz Designs offer?
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Web site design, static or dynamic, to a client's requirements and
publishing it on the internet. (Static sites can only be
updated by the webmaster while dynamic sites can be updated by the owner). We also re-design existing
sites. A potential client is welcome to consult us before
making up his mind. We avoid the "hard sell" and
will not try to sell you more than you need. We will even tell
you if, in our opinion, a web site would not serve your purposes
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Register a domain name. (Your domain name is the website
"address" by which you are known, for example
www.mysite.com.). Read more about
domain name registration.
Domain names should be apt and practical, so draw on our experience
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Hosting. (Every web site on the internet is "hosted". Host
servers are powerful computers which make websites available to internet
users). Read more about
web site hosting.
If you are already hosting elsewhere you are under no compulsion to
host with us because we design your website
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Personalised e-mail address. If you
already have an e-mail address fred@hotmail.com
there are two important factors to consider. Firstly is professional
image; an address like
info@mybusiness.com looks more
businesslike than a "home" address. Secondly, if you
should later change your service provider all references to your e-mail address (stationery, website contact details, clients
etc) instantly become invalid. The e-mail address we give you will
not replace your existing address but will direct your business e-mails to
that address. If you change your service provider all you have to do
is inform us and we will re-direct incoming mail to your new address but for
all your clients nothing will have changed
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Optimising your site
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Search Engine Submission
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Linking your site as part of an on-going strategy
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Maintenance of your site. This comprises, apart from any of the
foregoing, minor changes to text, prices, contact particulars and
photographs. Maintenance does not include
re-design, new pages/facilities or major changes to text
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Telephonic and e-mail advice/assistance.
What optional services does
WebAdz Designs offer?
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On-line database
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Shopping cart
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Content management system
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Enquiry/Booking form
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Photo Gallery where the client can add and delete his own photos and
text
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Slide shows
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Flash movies
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Credit card payment facility
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Internet marketing, e.g. pay per click
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Web site statistics
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Taking of digital photographs.
What does web site design cost?
It is
impossible to speak of a "standard" web site. Each site is customised for
the client and the price depends principally on the number of pages and the
facilities required.
Our prices are, however, eminently reasonable and represent good value for
money. As mentioned, we develop a long-term relationship
with our clients.
We quote normally for web site design as
agreed plus
maintenance for twelve months. In subsequent years, there is a lesser charge to cover renewal of domain name and hosting
and maintenance.
When we quote a price it is all-inclusive for the facilities contracted for.
There are no hidden costs or nasty surprises that only pop up later.
Web Site
Design
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